VitaSound is poised to disrupt the hearing market by leveraging innovative technology combined with a new method of distribution. The hearing aid market has existed for a century and has only slowly progressed during that time. Approximately 10% of the general population has or will experience hearing loss, yet only 22% of that group benefit from hearing aids. By disrupting the market at all levels – from restoring signal algorithms, advancing manufacturing, addressing non-traditional consumer needs, and addressing alternative distribution channels, VitaSound is changing the industry.
VitaSound is a start-up company which uses patented technology to create a new generation of hearing solutions. The company is developing products that enhance how hearing devices perform and simplifying how they are purchased. At the core of the VitaSound solution is a radically new hearing aid that uses the Neuro-Compensator™ algorithm to target a near-normal neuronal activity in the auditory system, giving hearing impaired users an authentic hearing experience.
An alternative distribution strategy is significantly reducing the barriers for purchasers. The traditional model has hearing aids primarily sold through stand-alone hearing aid clinics that have high overhead costs and are often in remote locations with little to no foot traffic. The VitaSound approach is to manage the distribution of its products through specialized hearing centres within pharmacies and stores such as Walmart, ultimately making the product affordable and easily accessible.